Key to Views on Linkedin
Have you noticed in your linkedin feed that there are 2 categories of posts:
1) the many, many posts in your feed that have 1,2,3 or 0 comments or likes (and if you could see the views, very few)?
Maybe you’ve noticed in your own posts . . . most of your posts get less than 100 views . . while others go to 1000 or more views?
2) a very occasional post gets 100s or 1000s of views and comments
I’ve done some testing on my own posts . . .
If I just post the post . . . . it gets a small amount of views and comments
But . .
If I boost the post by sending it to my network of fans (like on email), and get even a handful of views . . .
the view count multiplies . . .
I do this immediately after I write the post . . .
like immediately . .
here’s how I do it:
I write the post
Then I write an email to send my list
THEN I publish the post
then immediately transfer the url of the post to the email that’s already written and ready to send
so that the email is sent within 2 minutes or so of publishing the post
So I’m boosting the post
the li algorithm can see an initial burst of views
and I personally believe that spurs linkedin to then open my post to more views by other people in my linkedin network (and even outside of it)
And there’s one more thing I do:
I add a call to action to the post to give folks a REASON to comment
I also believe that posts that get comments, get more exposure on linkedin
If you want see a post where I’ve done this (you can read the comments):
